Phase 1: Diagnostic and international readiness audit (Months 1-2). The first two months were a full read of where the brand actually stood for an international audience. We audited the current positioning for cross-market translatability, mapped the natural cosmetics competitive landscape in target regions, tested the product narrative with non-Hungarian buyer personas, and identified which parts of the story travelled and which did not. From this diagnostic came a clear picture of what needed to be rebuilt versus what could be adapted.

Phase 2: Repositioning and brand redesign for global markets (Months 3-5). We rebuilt the international positioning from the ground up: a clean natural hair care narrative that stood on its own without requiring local context, a differentiation frame that worked in the crowded international natural cosmetics category, and messaging that translated the years of domestic proof into signals a global buyer could parse quickly. The founding team stayed in the room throughout — the goal was a repositioning the brand could actually operate, not a deck they could not run themselves after the engagement ended.

Phase 3: Sales and marketing channel build for cross-border expansion (Months 6-8). The final phase was operational: designing and building the sales and marketing channels the brand would use to enter international markets. Distribution partner strategy, cross-border direct-to-consumer setup, marketing funnel architecture for target regions, and the operating cadence the team would run once the engagement closed. By month eight, the brand had both a coherent international story and the channels through which to tell it.